brief
Overview:
This brief outlines the design and branding requirements for Uncorked, a prestigious food and wine festival that celebrates the finest culinary experiences and exceptional wines. The festival aims to offer attendees a memorable gastronomic journey, having space for the everyman to understand and learn from such experience. The primary brand colors are brown/gold and burgundy, reflecting the richness of flavors and the premium quality of offerings.
Objective:
Develop an exquisite and captivating brand identity that conveys the event’s availability for the everyday person to find excellence, attracts food and wine enthusiasts, and provides a luxurious experience.
Brand Attributes:
Elegance, Grounded, Sophistication
Target Audience:
Food connoisseurs, Wine enthusiasts, experience seeker, Novices to wine
Deliverables:
Logo variations , Color palette and typography guidelines, Event posters and banners, Event booklet design, Merchandise: cups and bags.
process
I began by diving into previous years’ branding and speaking about the level of elegance and sophistication they aim for, after speaking with them it was clear they wanted to now appeal to a larger audience. Then seeing the evolving trends in the food and wine scene alongside with the demographic given.
From there I had two paths a more sophisticated or more casual open-ended appearance, as their previous issue seemed to be the branding seemed unreachable and “snobby” I picked the latter. This now created a game of balance, to not become too casual but maintain approachability. There was a decision to focus almost solely on the wine aspect as that is the most significant draw of the event and the namesake. After all that was considered only then did I truly begin my process of sketching and then refined my work.
product
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