concept

Problem:

Gaming is male dominated industry, but only by 2%, yet a mass majority of the auxiliary products are geared towards men. When there is a more feminine option it is often in light shades, often pink or purple, while all other common options are just black. Ideally there would be more made with the idea of neutrality, something that doesn’t need to be geared to one side or the other. Masculine people still want whimsy and don’t always deserve the dark moody box they’re in, and feminine people shouldn’t be forced into super light and pink options.

Objective:

Develop a visually compelling series of auxiliary products that maintain a neutral color scheme while still maintaining whimsey and diversity

Brand Essence:

Carefree, inclusivity, fun, comforting

Target Audience:

Feminine and male individuals that are tired of the norm, those seeking a more cozy setup, animal and “kawaii” lovers.

Deliverables:

Set of 9 products with a larger full range of posters

Process

The decision was followed by the development of the brand itself them moving onto the product. After settling into the brand itself I wanted to envision the idea of competition and what the condition does.

from there I look at the quartz collection, a collection that had been redesigned an taken by so many brands but I wanted a genuine twist. Red panda’s are very cute and has a neutral pallet with still warmness which was ideal.

the inspiration was a actually from toy and stuffed animal brand, making it very “cute” and flowy. This fed into something I wanted, not overtly feminine but attached to brands and ideas that doesn’t maintain a gender connection

“Creating the tech”

Editing

Certain auxiliary products were created by the amalgamation and editing of anywhere from 3-7 different images. This alongside color and other additions were made on photoshop to ensure good quality.

3-D modeling

In order to create an effective and individual set of headphones and stand I needed to develop a new skill. I picked up the program Blender, that way my sketch can fully become by reality. This mean the stand and headphones are fully my own design with plenty of details not seen in the advertisements.