concept- ongoing

Objective:

Develop a continuous stream of magazine covers and spreads that sit on touchstones of alt fashion and trends. Cottage core love of nature to heavy metal inspiration can come from anywhere.

Brand Essence:

Inclusivity, radical, stylistic

Target Audience:

Individuals that are tired of the norm, those seeking new fashion, teens and young adults new to the scene.

Process

Since each magazine is different this would be the generalized process. The overall look takes the idea of elevating alternative fashion into the style of vouge. Other alternative fashion magazine is visually stimulating but often about individual bands/people not actually design.

Noting anything alternative that’s up in fashion or is historically important. From there a mood-board and research gets done. The research would be about the style shown, historical connection or just general style trends.

These mood-boards become extensive and there is a need to meld general branding and the style. There is a lot of style that is individual to a sub-genre of style but like the concept of a company you must keep the branding in tact.